Benefits of an Art Collection for your BusinessNovember 13, 2017
If you are the owner of a small- or medium-sized company, we know that you have put your heart and soul into nurturing it into a successful business. Long, hard hours were probably spent marketing your products/services, designing your office, and finding the perfect employees for your company. One area that is sometimes overlooked, but which is no less important, is the art on the walls of your office and how it can have a big impact on the mood, level of productivity, and brand values. If your office is the standard, cookie cutter design, with cubicles and run-of-the-mill furniture, then you are in desperate need of a way to create a sense of personality, ambiance, and mood in your office.
Let’s take a closer look at how an art collection donning the walls of your growing business can benefit employees, clients, and even your brand.
- Art Boosts Productivity – The obvious goal of any office is to get the work done and be productive. When a workspace is enriched with art, workers are happier, which tends to make them work better and harder. Deutsche Bank, the well-known German investment bank, researched the effects of having one of the largest art collections and found that their employees were 15% more productive than those in a “lean-decorated’ office.
- Art Helps Define Your Brand – When clients visit your office, are they greeted by non-descript waiting rooms, or conference or meeting areas? If so, you are not providing a welcoming environment that shows off your company’s personality, beliefs and, most importantly, your brand values. Art can help you not only define certain spaces but also help clients and visitors understand a little bit about your values.
- Art Shows your Commitment to Local Artists – New England is rich with local artists, and the natural surroundings are the perfect subjects for any work of art. When your company displays local art collections, you are not only aesthetically improving and invigorating your workspaces, but also supporting local artists.
Visit Farrell Fine Arts online to view our art collections or call our gallery phone at (401) 439-0576